Revolutionizing Cake Packaging: The K&Q Chess Stick Cake Design

Unveiling Kazuaki Kawahara's Award-Winning Packaging Innovation

The unique properties of the K&Q design lie in its simplicity and cost-effectiveness. Each sleeve is made out of a single piece of die-cut paper, requiring no glue for assembly. The final shape can be formed by hand in one simple step, keeping production costs to a minimum. The design specifications are Width 213mm x Depth 203mm x Height 40mm for 8 pieces, ensuring a compact and convenient packaging solution.

The K&Q design has been well-received by consumers, with single items and sets of eight pieces proving popular for gifts. The design's success can be attributed to its innovative approach to overcoming common packaging challenges. Traditionally, stick-shaped sweets are sold in plastic bags, which offer limited space for design elements and can be difficult to read. The K&Q design solves these issues by covering the plastic bag with an embellished paper sleeve, providing ample space for design elements and enhancing the product's visual appeal.

The K&Q design project began in June 2017 and was completed in August 2017 in Japan. The design has since been recognized for its innovation and creativity, winning the prestigious Silver A' Packaging Design Award in 2018. This award is given to designs that demonstrate outstanding expertise and innovation, showcasing a remarkable level of excellence and inducing positive feelings, amazement, and wonder.

In conclusion, Kazuaki Kawahara's K&Q design is a testament to the power of innovative thinking in the realm of packaging design. By transforming a simple stick cake into a visually stunning representation of a chessboard, Kawahara has not only enhanced the product's aesthetic appeal but also added a touch of elegance to the consumer's experience. This design serves as an inspiration for other designers to think outside the box and create packaging solutions that are not only functional but also visually captivating.